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Try to ignore the fact that the fireman is nervous, but calm, and the factory-brand morning-show host is, ironically, rushing him through the segment (as they always do). THIS IS THE REAL DEAL. The fireman, Rip Esselstyn, and his fire company buddies got healthy by averting themselves from the Standard American Diet (or, SAD–coincidence?). So, I’m a little miffed that it takes a bunch of “manly” firefighters to have mainstream media take note of the concept of –gasp!– not eating meat nor dairy. But, if it gets the word out there, so be it. But don’t buy the book; spend your money on research from people who have been doing this longer and aren’t necessarily trying to make a buck. Unless you’re a manly-man who needs a fireman book to help you feel more secure in your manlihood when not eating meat…